Seattle Ferry Terminal Advertisement Treatment
Duration: 15 Seconds
Format: Vertical footage with a static footer containing the logo and type: “Expertly Crafted Wine Only 600ft Away.”
Concept: Capture the warm and inviting ambiance of the Bacovino Waterfront Tasting Room while demonstrating its close proximity to the Seattle Ferry Terminal.
Visuals:
INTRO
Exterior shot of the storefront, showcasing the Bacovino logo and a warm, inviting interior.
MID SCENE (In no particular order)
A bartender elegantly pours wine into a Bacovino branded glass.
A group of friends clink glasses.
A couple sitting together in a romantic setting, demonstrating the variety of seating choices available.
Close up, slow motion shot of wine being poured, swirling into a Bacovino branded glass, showcasing both the wine and the brand.
A group product shot highlighting all of the different varietals offered by Bacovino.
CLOSING
Motion graphic: top down satellite or drone view of a 3 block radius. A dotted line traces its way from the ferry terminal to the tasting room as type appears saying, “Only 600ft Away.”
Tone & Style: Smooth, natural transitions. Warm lighting. Elegant but relaxed. Designed to be instantly understood without sound.
This approach helps appeal to the limited attention span of commuters and travelers. Visually stunning images, cut together in a lively and energetic way, seek to capture attention, while clean and clear graphics will leave the audience knowing that a place to unwind and drink quality wine is only a block away.