No matter the sport one quality never fails to score. Humor.
We have partnered with the nation’s top agencies and franchises to produce among the most successful campaigns in sports.
Adweek has called our spots for the Seattle Mariners “the funniest ads in baseball” and the work has been routinely picked up for stories on ESPN, Sports Illustrated, Bleacher Report and numerous broadcasts nationwide.
What’s the score on that? More than 500 million impressions worth more than $3.5 million dollars… all paid for with smiles.
And it’s not just a baseball thing. Turns out connecting fans and athletes with humor is a winning play across all sports.
We’re experts at working with athletes and have the record to prove it. Let’s play ball.
Recent Hits.
In 2025, Seattle Mariners catcher Cal Raleigh had a historic season, putting up numbers never before seen by a switch-hitting catcher. To open the 2026 season, Cal partnered with The Distillery and client Honey Bucket for a buzz-worthy ad campaign that is making waves and gaining impressions nationally.
Build a Championship Brand.
Stories start the conversation. Done right, the audience keeps it going. We don’t even know who started this, but it’s a powerful case in point. A March Madness-style bracket emerged on social media this year to rank fan favorites from 25+ years of Seattle Mariner player commercials (all helmed by Distillery filmmakers). 25+ years. That level of fan engagement is rooted in authenticity, quality content and passion. Every team has the necessary elements to tap into all three. Move over, bobbleheads. The Seattle Mariners held two Giveaway Games featuring 40,000 DVD’s of the First 100 Commercials. Stories matter. And they mean business.
